5 Tips to Get Noticed on Social Media (Without Feeling Like You’re Shouting Into the Void)

Get ready to dive into a guest blog from one of our incredible members, Tonya Parham, Founder of Like It Marketing. Tonya is a marketing powerhouse who specializes in helping businesses tell their stories through authentic and engaging marketing strategies. She’s passionate about empowering entrepreneurs to connect with their audience and build brands that truly resonate.

As small business owners, we pour so much time and energy into crafting the perfect brand—our website, social media, logo, and messaging—but how often do we forget to make sure our marketing strategy is aligned with the right goals? It's easy to focus on all the creative elements, but having a clear marketing strategy is just as crucial for business growth. Without it, you could risk losing the direction and impact your business deserves.

Let’s hand things over to Tonya to share her top marketing tips for building a brand that not only looks good but drives real results. You can also find her on Instagram.

Enjoy her tips and stay boss!

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Raise your hand if you’ve ever put your heart and soul into a social media post only to get crickets in response. 🙋‍♀️ It’s frustrating, right? You’re over here crafting the perfect caption, picking the best photo, and posting at just the right time—so why isn’t your audience engaging?

I get it. Social media can feel like a popularity contest where you’re stuck in the back row waving your arms while the algorithm plays favorites. But here’s the truth: getting noticed isn’t about screaming louder—it’s about showing up strategically and consistently.

My name is Tonya Parham and I run Like It Marketing, where I help business owners like you create social media content that actually works. Let’s talk about how you can stop feeling invisible and start making an impact online.

1. Find Your People (and Actually Talk to Them)

If you’re trying to reach everyone, you’re reaching no one. Social media is all about connection, so take the time to figure out who your ideal audience is.

●      Who are they?

●      What do they care about?

●      What problems can you help them solve?

Once you know that, engage with them! Comment on their posts, reply to their stories, and start real conversations. Social media isn’t a monologue—it’s a two-way street.

2. Stop Posting, Start Storytelling

Your audience doesn’t just want to know what you do—they want to know why you do it. Instead of just posting a product photo with “Link in bio!” as the caption (yawn), tell a story.

●      What inspired you to start your business?

●      What challenges have you overcome?

●      How have you helped a customer in a meaningful way?

People connect with people, not just brands. The more you share your journey, the more memorable you’ll be.

3. Use Video (Even If It’s Not Perfect)

If you’re avoiding video because you think you need a fancy setup, let me stop you right there. Your audience doesn’t care if your background isn’t Pinterest-perfect—they just want authenticity.

●      Hop on Stories and share a behind-the-scenes moment.

●      Film a quick Reel answering a common client question.

●      Go live and chat about a trending topic in your industry.

Video builds trust way faster than static posts, and platforms love pushing it out to more people. So hit record and show up as you!

4. Be Consistent (But Don’t Burn Out)

The truth is, the algorithm rewards consistency. But that doesn’t mean you have to post five times a day to stay relevant (who has time for that?!). Instead, set a schedule that works for you and stick to it.

●      If you can post 3x a week, great! Do that.

●      If you can only commit to 1 really strong post a week, make it count.

Consistency builds trust, and trust builds engagement.

5. Make It Easy for People to Engage

Sometimes, your audience just needs a little nudge. Try including a clear call-to-action (CTA) in every post, like:

●      “Drop a 🔥 in the comments if you agree!”

●      “Tag a friend who needs to see this!”

●      “Save this for later if you found it helpful!”

When you make it easy (and fun) for people to interact with your content, they’re way more likely to do it.

Final Thoughts

Getting noticed on social media isn’t about luck or shouting louder than everyone else—it’s about building genuine connections, sharing stories, and showing up consistently.

If you’re tired of feeling invisible online, start small. Engage with your audience, tell your story, experiment with video, and don’t overcomplicate it. The right people will notice you—just give them something worth noticing.

Need help making your social media strategy shine? Let’s chat! I’d love to help you stand out in the scroll. 😉

Disclaimer: The business owners featured in this blog are members of Babe Crafted (at the time of publishing).