HEY BABE!

I’m Gina and I’ll be your biggest cheerleader.

More than a decade spent working in PR, events and marketing saw me leading national launches for the latest viral dessert craze, wrangling hors d’oeuvres and live bands for social events with 2,000 guests, and growing brand Instagram accounts to tens of thousands of followers.

I loved my career, but starting about five years ago I just couldn’t shake the feeling that I was destined for something else.

I craved autonomy over my time and my creative energy. I wanted to build something for myself, and I wanted to be able to work from my laptop whether I was in my living room, sipping tea alongside the Thames in London, or lounging at the beach — and I wanted to help other women do the same.

I created Babe Crafted to give women a platform where they could access the resources they need to build a thriving empire without investing a ton of time and money or having to figure everything out on their own.

Now, I take my 12-plus years of marketing and PR expertise and apply it to Babe Crafted members’ businesses, helping them boost their brand awareness big time and hone the skills they need to build a thriving independent business — from branding, copywriting, SEO and social media to healthy boundary-setting and better time management.

Babe Crafted isn’t just a side hustle for me.

I pride myself on being an active and involved founder — meaning you’ll constantly find me gassing you up in Facebook comments, connecting members whose businesses could benefit from one another, and offering tailored advice to help you reach more dream clients. Supporting women-owned businesses is my full-time job and I wouldn’t have it any other way.

 GET TO KNOW GINA

I’m an Enneagram 3w2, which means I’m an ambitious achiever and always looking for ways to support others. (So basically, I was born to create Babe Crafted!)

In my previous career as a publicist, I created a legit food holiday: National Cheat Day! It’s January 25th so mark your calendar, babe.

I became a proud mama to a Pisces baby named, ‘Autumn Rose’ born in early 2024!