How to Create Reels That Connect with Your Dream Clients

Jul. 14

Reels are all the rage! And for good reason, babe. We already know that video content goes really far. But the other factor is that Instagram is competing hard with TikTok, so if you want an edge when it comes to showing up on Instagram for your Ideal Client, Reels is your best bet.

Not only will using Reels on a weekly basis get Instagram’s algorithm attention, but it will also pique the interest of your Ideal Client. She’ll be able to get to know your personality and enjoy some value-building content before she hits that ‘book’ button. Here’s how 4 business owners are using Reels to build “Know, Like, Trust”!

Sending you good content creation vibes, girl! xo -Gina

P.S. We have Reels resources in our Digital Shop! Find what you need here, girl.

Jessica Santander | Project Moment Designs // IG

“Initially, my thoughts were "oh no, not another new Instagram feature" as I was just getting comfortable showing up on videos with stories and lives. After working with my coach, I was challenged to continue being comfortable on Reels by just showing more of what I'm doing in fun, creative, story-telling ways, such as showcasing a behind-the-scenes production video of a new collection launched, sharing a quick message about why I started my business, and even a simple focus on 1 product that's a limited edition design. Though there's always something new to test and learn with REELS, this feature has helped boost organic traffic and views to my business profile (more new eyes on what I do). I feel that I'm able to connect more with my followers and invite them to a closer look into my business and with who I am as the Founder. Here's a few- link to my best performing REELS.”

Tampa, Florida

Amber Romero | A Creative Co // IG

“I am absolutely in LOVE with Reels when it comes to social media strategy, not only for myself but for my clients! I came from the TikTok content creation world, so it was a seamless transition for me. What I love most about REELS (other than Instagram favoring this content right now) is that this type of content is easy to create and does not need to be perfect. This type of content lends itself to be posted "in the moment" OR to be "batched" ahead of time. REELS are flexible and fun... oh, and they will give you a nice little boost in following! ;)”

Riverview, Florida

Kinsey Streib | Feel Good Social // IG

"Reels are best used to drive connection or share valuable info with your ideal audience - in a quick visual way! So brainstorm: What can I share that my ideal follower will think is funny and/or relatable? What quick concept or tips can I share that my ideal follower will find interesting/valuable/actionable? Then think: How can I portray these topics in a quick, visual, eye-catching, interesting way?"

Avon, CO

Stephanie Lanni | Stephanie Lanni Photography // IG

“Instagram Reels can seem intimating, but are a great way to connect with your future clients. I love showcasing before and afters of my work, tips for clients, how I can help them, and insights like what I do in a day as a photographer. Not only are Reels prioritized in the Instagram algorithm to get you more visibility, but my clients find them fun, fresh, and mention how it gave them ideas for their own wedding day.”

Tampa, FL