5 Ways to Approach Potential Clients Without Being Salesy

Mar 15

We’ve all heard the saying, “when push comes to shove” right? Today we’re talking about leaving the ‘push’ at home and focusing instead on how to pitch in an authentic, helpful way. Take a few moments to look over what 5 CEOs are saying works best for them when it comes to connecting one on one with their ideal client and presenting what they have to offer.

Happy pitching! xo -Gina

P.S. Share your best pitch tips or questions in the comments. Can’t wait to keep the conversation flowing with you.

Sonya Highfield | Real World Creatives // IG

“(Not specific to IG) The first thing that makes a big difference when overcoming the worry of being salesy, is to understand & ground into the actual exchange you're proposing and the valuable experience buyer's can receive from you. It's never just about "asking someone for money". My favorite line that I have found works wonders is to end your pitch/message with "I'd love to be a resource for you." It feels genuine and shows you're not just thinking of them like a dollar sign, you actually care & can be an asset for them.”

Boston, Massachusetts

Sarah Magnoni | Sarah Magnoni Coaching // IG

“Bottom line, what do you have (skill, product, etc) that will help someone? Create genuine relationships and offer to help. Don’t be afraid to share your favorite products that you sell or expertise in an area. Change your thoughts to helping others and you’ll never be salesy again.”

Merritt Island, Florida

Jennifer Neville | Live Zen With Jen // IG

“Remember that even when working with brands, you are making content for your followers! As a content create, the biggest mistake I have seen with influencers is when their pages seem to be catered to working with brands vs. providing the audience with something of value. Not only does it build a relationship between you and your audience, they'll be more likely to trust that pay you will provide even more value!”

Tampa, FL

Barbiana Liu | Leche Studio // IG

“I love to just chat with them about their struggles first with examples I’ve seen in the past experience and provide what I can do to help them bring that vision into live!”

Tampa, Florida

Kristen Diaz | Vow + Vast // IG

“Be curious and authentic! Ask how they are doing and what their goals are for their business this year. Connect on authentic topics that are true to you. That way when you see an opening to offer your services, it feels natural without feeling pushed. If I’m uncomfortable pitching, I ask if they’d like to sign-up for my newsletter, which is a great representation of myself, my brand, and my services.”

Riverview, Florida