4 Girl Bosses Share Their #1 Goal with Social Media
Hiya! Ready to get real about social media? I am!
Social media is a constantly changing beast that’s necessary for every business owner to tame. Not only does social bring in potential clients, but it helps you connect with a thriving network of fellow-minded bosses.
How do you stay on top of all changes when there are five different platforms and only one of you? Take a page from these 4 girl bosses, as they share their focus on social media for 2020 and how you can find your focus, too.
xx -Gina
Danielle Bayard Jackson | TELL Public Relations // IG
“Our primary social media focus used to be to increase followers, but we soon realized how it's all in vain-- it may make you feel good but it's useless. A high follower count doesn't mean signed contracts. So we shifted our focus to engagement, and most recently we have focused on turning engagement into actual business. We're making an intentional effort to include more call-to-actions in our stories and posts to show people all that we offer and push them toward taking steps to connect with us.”
Tampa, FL
Erika Vidal Holmes | Erika Vidal Holmes // IG
“My number one goal with social media is to really build out my personal brand, by helping people see me as a real person (not just an entrepreneur). Someone that they trust and would actually WANT to do business with. If I'm being honest, I have a long way to go with being consistent in this area. But I try to mix things up with a little business and some behind-the-scenes, keepin' shiz real posts featuring messy playrooms. It's not about showing up perfectly every single time (which is something I need to keep reminding myself). Of course, I want people to end up on my website or downloading one of my freebies, but they won't click if they don't connect with me first.”
Tampa, FL
"My number one goal for my social media is to inspire and empower my followers. Through the content that I provide, it is very important that my purpose stays true to the mission. Inspire, Motivate, Protect and Heal as many people as I can through my creations, as well as my photos/images/content.”
Tampa, FL
Rana Tierney | Roohi Photography // IG
“My biggest goal with social media is to connect with my audience. I serve the high school senior market, so my posts have to be relevant. Staying with trends, keeping it light and fun and always engaging!”
St. Petersburg, FL
