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The Babe Crafted Blog
Ready to be inspired by fellow women entrepreneurs? How about actionable tips and strategies to build a thriving business? We got you, babe!
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How to Use an Event to Grow Your Brand
Thinking about hosting an event to boost your brand and reach new clients? I love that idea! Let’s put our heads together and talk about how to create an event strategy that will turn your event from a one-hit-wonder into an evergreen marketing opportunity!
Manage Distractions in Your Business with Kristen Diaz of Vow + Vast!
Today we have Kristen Diaz of Vow + Vast on the show! I met Kristen almost exactly 1 year ago through Amy Braswell of PaperFinch Design and I’m glad I did because not only is she a phenomenal member of Babe Crafted, but she’s also my badass Virtual Assistant. She cares deeply about mental health and self care and helps her clients build sustainable businesses and schedules. Kristen is always making plans for her next trip and you can often find her offering some pets to any dog that crosses her path. Get excited for her mini workshop on how to “Manage Distractions in Your Business” so you can check off your to-do list and smash your goals!
8 Entrepreneurs Share How to Recession-proof Your Business
A strong business isn’t just strong when business is good— it can also withstand the heat when things go south. Some of us have been in business long enough to have weathered the recession of 2008. Some of us are fighting our way through COVID as our first uncertain period. Let me introduce you to women who are sharing a bit of their story and some tips on how to prepare your business for choppy waves.
Set and Crush Your Financial Goals with Amanda Evans of Tight Ship!
Today we have Amanda Evans of Tight Ship on the podcast! Amanda set sail as a new business owner in the summer of 2018. Her goal was to create a virtual bookkeeping and soon to also cover accounting, business. She’s a 2019 working women of tampa bay seed money grant recipient and It’s no coincidence that her company is called Tight Ship- not only is the water a big part of her life, but she’s a former math teacher and definitely prides herself on being precise. Amanda loves being outdoors and you can often find her out on the family boat with her husband and two children.
4 Ways to Establish Your Brand on Instagram
Today we’re getting specific in talking about some real, tangible strategies you can start using immediately to grow your brand online and further establish your presence on Instagram. Take it from some of our members (including me!) on how they’re making the most of Instagram for their business & share your strategies or questions in the comments.
Support Woman Owned Businesses with Your BOTB Vote!
Local businesses in Tampa Bay have been nominated for awards naming them the best of the the best. COVID has made 2020 a really tough year for businesses and most will still need many more months to reach any kind of recovery. But here’s a way to help local businesses that doesn’t cost any money and goes a long way. You can vote up to once a day between now and September 3 for local, woman-owned businesses are 100% deserve this fabulous recognition.
Put Your Best Face Forward with Jessy Furniel of Adélie!
Today we have Jessy Furniel of Adélie on the podcast! Jessy is a skincare formulator, entrepreneur, mother of 2 young daughters and 100% the babe behind the brand, Adelie. She’s currently celebrating 1 year in business and has smashed more goals in the last year that I can count. At the time of this recording we’re just a few months into 2020 and Adélie has won the Editors Award a second time for her Day Serum and she has won Best Night Serum. Not bad, huh?! I can’t wait for you to get to know this powerhouse of a woman through her stories, challenges, and humor.
How 7 Entrepreneurs are Celebrating National Book Lovers Day
Babes, August 9th is National Book Lover’s Day! What better way to celebrate than by asking our boss babes to share what they consider is their favorite business book. These books have helped these fellow boss babes in the past and now you can read them to help you on your very own boss babe journey. Time to create that Amazon book list ladies because you’ll be adding all these reads.
4 Ways To Make Inclusivity A Priority In Your Business
“When you know better, do better.” I’ve been recalling this quote from Maya Angelou often lately and thought it was especially fitting today, because we’re making it a point to chat about Inclusivity, babes. Here are 4 business owners sharing how they make Inclusivity a priority in their business and how you can, too.
6 Ways to Improve your Brand on Instagram
Doing it for the ‘gram isn’t easy babes! That’s why I tapped Bianca Paggi’s shoulder to get her best tips and practices when it comes to improving your brand’s visibility on this popular platform. We’re talking your feed’s look, themed posts, formatting, showing your face, IGTV, and much, much more. Let’s give it up for Bianca! I hope you find her tips just as helpful as I did.
Use Your Enneagram in Your Business with Kadie Smith of Drop Cap Design
Today we have Kadie Smith of Drop Cap Design on the podcast! Drop Cap Design is a branding studio for story-driven online businesses. Based in Montana, Kadie works on art direction and brand styling with digital entrepreneurs all over the world. In 2019, she launched a community called Enneagram for Entrepreneurs where she shares stories and insights about how personality plays a part in how we start and run our digital empires.
Top Community Engagement Tips From Social Media Day
This past June, Babe Crafted was tapped to put together a panel on a subject we know well- Community Engagement. I gathered some of our babes to virtually chat about how their businesses engage in the community and most importantly, what they’ve learned with the community engaging with their brands. Here are some of the best bits!
Become a Goal Getter with Heather Saunders of Ameriprise Financial
Heather is the kind of person you definitely want in your corner. She’s generous with her time & enthusiasm and you can often find her volunteering for a cause she’s passionate about or enjoying her favorite Tampa Heights restaurant with her hubby. Though she’ll tell you she’s not as well put together as you think— her commitment towards being accountable and smashing the goals she set for herself is truly amazing. Enjoy hearing about how she started her career in the financial industry and the tips she has for fellow introverts working hard to build a brand and business they’re proud of.
Low-Cost Marketing Solutions for the Modern Day Girl Boss
There's never been a better era to be a woman in business. The National Association of Women Business Owners reports that there are over 11.6 million women-owned businesses in the United States. Women-owned businesses have grown five times the national average since 2007, with the upward trend likely to continue. But while starting a business might be the dream, women entrepreneurs also have to face the reality of keeping their companies afloat. A lot of this hinges on the right kind of marketing.
Create Your 2020 Content Strategy with Melissa Meredith of Content Creative
Melissa “Mel” Meredith is the Co-Founder of Content Creative and the Founder of Marketing With Mel. Most everyone calls her Mel and not only is she a Founding Member of Babe Crafted, but she’s also my neighbor. I am excited to introduce you to her story today. Mel’s career and approach to branding is inspiring and you’ll definitely wanna hear her epic mini workshop in the second half of this episode on creating a Content Strategy that speaks the love language of your Ideal Clients.
Gain Clarity and Alignment with Bree Swezey of Authentic Edge Design
Bree of Authentic Edge Design is a wife, mom to two boys, a graphic designer and marketing strategist. She specializes in helping entrepreneurs in the health, wellness, and life coaching spaces design a brand and a business they love. She’s also been described as a marketing wingwoman, which is not only totally badass, but also completely true. Enjoy her stories and her mini workshop on gaining clarity & alignment in your business.
Cheers to 3 years of Babe Crafted!
As of this Friday, we are officially 3 years old! In some ways I find it hard to believe that I’ve been working from home for 3 year, am an entrepreneur and created my own job, and that over 170 women have been part of our memberships and we currently have members in 8 states. I’d love to share some of my obstacles and successes with you from when I launched my business to today. Let’s dive in!
Overcome Your Fears with Theresa Chu-Bermúdez of Get Out! Custom Travels
Theresa is a travel planner whose entrepreneur journey started 4 years ago. She’s a third generation business owner, total foodie, and lover of all things Lord of the Rings. I can’t wait for you to hear her advice on how to be a better communicator in your business as well as how holding a Madagascar Hissing Cockroach at the Florida State Fair helped her overcome her fear and self doubt.