Meet Martha VanCamp of Be Fit Systems!

Founder Feature

Oct 26

Ready to meet an incredible business owner?! I’m so excited to introduce you to Martha VanCamp today. Martha is the Founder and Head Coach for Be Fit Systems, an online wellness and weight loss coaching program. She is also a NESTA Certified Master Wellness and Weight Loss Coach. Martha coaches approximately 300-400 monthly clients all over the United States and overseas military bases, via an established online platform. She provides clients a customized meal plan, high accountability and wellness/life coaching to achieve their goals.

Martha, who struggled with her weight from childhood until the age of 40, and was a self-proclaimed ‘diet junkie’, finally conquered her own weight battle by doing extensive research on how the body processes food for energy. Over a period of 4 years, Martha lost 105 pounds. She’s a wife, mother and Margarita enthusiast. Martha is full of so encouraging and full of life.

Enjoy getting to know Martha through her words and photos below and hurry up + follow her on Instagram here!

Tell us about yourself and what you do!

I am a double certified nutritionist and I am the founder and head coach of my company Be Fit Systems. I coach about 200 women each month to weight loss victory with online coaching and weight loss meal plans.

How did your business begin?

I’ve been on a diet since the age of 9– nothing worked long term. At the age of 40, I was on married to my 2nd husband, who I call my forever husband, and raising 7 kids. My husband was deployed. And I was morbidly obese.

I was so sick of feeling sick and tired, so I took matters into my own hands and did all the research of what our bodies needed to fuel ourselves, but also how so lose weight and sustain it. I lost my first 50 pounds in 10 months and then went on to lose 105 pounds.

Realizing I had "the secret sauce," I decided to help others do the same.

What's 1 challenge you've faced and how has it effected your business? What did you do to overcome it?

This past year I was in limbo– deciding to either franchise my biz or scale it back. It was such a hard decision as I think many of us base our success on numbers and recognition. So I set forth to franchise. But every step I took, I didn't feel settled; I wasn't excited, I wasn't joyful.

So I had to really step back and assess WHAT IS IMPORTANT TO ME–and it was crystal clear that my husband and grown children are what's important. AND– spending more quality time with my clients, to assure they are successful, was more important–NOT the number of clients I had. So franchising wasn't what set well with me, authentically. Quality time with family and CLIENTS IS. So it was humbling for me to realize it wasn't about quantity of people, but rather QUALITY.

What's 1 success you've had since you’ve created your business? How do you feel when you look back on it?

Any time I have helped a client lose 100 + pounds is pretty damn awesome and honestly we've had over a dozen clients achieve this.

PLUS– finally being able to write my book, Be You Tiful and watching it hit #1 New Release on Amazon.

What's the best piece of advice you could give someone looking to start a business?

Decide quickly how you are going to scale the business. It's not worth your own emotional and physical burn out. AND– have an advisor or outside team guiding you.

What's a pivot you've made in your business?

We haven't had to do this much because we were always an online business, but one big pivot I did was to step back from the day to day and allow my assistants and assistant coaches lead to MORE.

When are you at your happiest?

Ahhh, this is easy! When I don't have to post on social media or be on my laptop and I'm with my husband and adult kids, when they are home and we are out on our boat. Immediately, after we launch the boat, I feel at peace, calm and happy.